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The ROI of Recruitment Marketing in Healthcare


Today’s job seekers are on-the-go, tech-savvy consumers who want their job search to be easy. As such, healthcare organizations and senior living operators that use marketing tactics to attract talent to their brand — on mobile, social, email, online ads, etc. — hire the right people better, faster, and more cost-efficiently.

Organizations that leverage employer branding, sourcing, and candidate relationship management are seeing a true return on investment for those efforts. They are learning that it pays to have a strong recruitment marketing strategy – literally.

Read this eBook to learn how to use each strategy to boost your recruitment marketing ROI by:

  • Developing a strong employer brand
  • Proactively sourcing candidates to cut down time-to-fill
  • Leveraging CRM technology to increase candidate engagement

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