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Rural Market Recruitment: How to Attract and Retain Talent

Successful recruitment strategies in a rural market require a unique approach with a dedicated focus. Nursing shortages and increased labor demand have made talent acquisition in rural markets exceptionally challenging. Marketing ‘small town USA’ and promoting unique brand differentiators are essential in today’s difficult labor market. For health systems in rural markets, the need for a successful recruitment strategy is critical to organizational success and long term growth.

View this webinar replay to learn specific techniques for finding potential candidates and marketing hard-to-fill positions, including use of social media and other approaches to enhance your talent acquisition department’s rural recruitment campaign. And, you will discover retention strategies to ensure your new hires stay!

Learning Objectives Include:

  • Assessing and identifying your rural recruitment pain points
  • Identifying your value proposition, and developing and deploying an effective marketing strategy
  • Understanding recruitment marketing and sourcing differences for rural markets
  • Learning best practice recruitment techniques using case studies

Keisha Malivert, Senior Consultant, Lean Human Capital by HealthcareSource

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